DC Heroes UNITED

Studio

Genvid Entertainment

Type

Mobile Game

Client/Partner

DC Comics • Warner Bros

Role

Art Direction • UX/UI • Motion

Part animated Comic Series, Part Super hero Mobile game

In DC Heroes United, part animated comic series, part mobile game, Lex Luthor creates a simulation called 'The EveryHero Project' he uses to test heroes and villain super powers alike. As an extension of the narrative, we built a survivor rogue-like mobile game to extend the series and drive engagement.

From concept to ship in only 9 months, DC Heroes United was released on the App Store, Google Play, and Epic Games Stores.

I Owned All UI, Art Direction and Animation for the game

Partnering with UX, game designers, engineering, and a distributed art team I built scalable UI design systems, gameplay animation systems, art pipelines and workflows, and owned engine implementation.

I collaborated with game designers and artists to define gameplay art and animation needs while teaming up with engineering teams to develop implementation and release processes.

My team efficiently produced thousands of assets and supported a weekly live-ops schedule earning praise from our DC and Warner Bros partners for our attention to detail during approvals rarely requiring revisions.

Teamwork makes the UX & game Systems dream work

I collaborated with the UX team to turn complex gameplay, progression, and UX systems into clear, intuitive UI.

The visual language drew from the classic LexCorp hexagonal logo, using color saturation to communicate information hierarchy clearly while honoring the iconic DC brand.

A robust design system and component library was built around highly modular, atomic components designed for scalability in both Figma and in-engine implementation, enabling rapid screen creation and iteration, flexible data support, and efficient development handoff and implementation.

Art Direction & Animation on rails

Art direction centered on three core ideas: simulation, authenticity, and scalability. Visuals had to reinforce Lex’s digital simulation through simplified artwork and low frame rate style of animation, it had to be true to the original, and most importantly it had to be on rails to hit deadlines.

To support large-scale asset production, I worked with the art team to create standardized character poses and animation states to optimize art efficiency while making templated character rigs that streamlined animation production.