© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.
© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.
website
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fandango + Focus features
the hawking effect
UI & Visual Design + Animation
\\ overview
As a promotion to the film "The Theory of Everything" we created "The Hawking Effect," an interactive grand taxonomy chart that users could explore Stephen Hawking's effect on today’s media—from Star Trek to The Simpsons, Legally Blonde to Pink Floyd.
D3.js with several animation customizations was used as the primary development library. For social media, rather than manually create an asset for each possible connection (several hundreds), we tapped into our taxonomy database, creating an Adobe AIR application that sourced all possible connections, replaced assets, and exported final shareable images in a matter of seconds.
As a promotion to the film "The Theory of Everything" we created "The Hawking Effect," an interactive grand taxonomy chart that users could explore Stephen Hawking's effect on today’s media—from Star Trek to The Simpsons, Legally Blonde to Pink Floyd.
D3.js with several animation customizations was used as the primary development library. For social media, rather than manually create an asset for each possible connection (several hundreds), we tapped into our taxonomy database, creating an Adobe AIR application that sourced all possible connections, replaced assets, and exported final shareable images in a matter of seconds.
As a promotion to the film "The Theory of Everything" we created "The Hawking Effect," an interactive grand taxonomy chart that users could explore Stephen Hawking's effect on today’s media—from Star Trek to The Simpsons, Legally Blonde to Pink Floyd.
D3.js with several animation customizations was used as the primary development library. For social media, rather than manually create an asset for each possible connection (several hundreds), we tapped into our taxonomy database, creating an Adobe AIR application that sourced all possible connections, replaced assets, and exported final shareable images in a matter of seconds.
Awwwards
Pick of the Day
Honorable Mention
Dec 9, 2014
Awwwards
Pick of the Day
Honorable Mention
Dec 9, 2014
Awwwards
Pick of the Day
Honorable Mention
Dec 9, 2014






















Team credits
Creative Direction
Scott Mallone
Creative Direction
Scott Mallone
Creative Direction
Scott Mallone
Art Direction
Nick Boes
Art Direction
Nick Boes
Art Direction
Nick Boes
UI + Visual Design
Nick Boes
Matt Webster
UI + Visual Design
Nick Boes
Matt Webster
UI + Visual Design
Nick Boes
Matt Webster
Development
Scott Burton
Owen Masback
Matt Webster
Development
Scott Burton
Owen Masback
Matt Webster
Development
Scott Burton
Owen Masback
Matt Webster
UX + Research
Melissa Weideen
Aislynn Shevlin
Matt Webster
UX + Research
Melissa Weideen
Aislynn Shevlin
Matt Webster
UX + Research
Melissa Weideen
Aislynn Shevlin
Matt Webster
Production
Kim Howe
Production
Kim Howe
Production
Kim Howe
© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.
© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.
© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.
