website

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fandango + Focus features

the hawking effect

UI & Visual Design + Animation

\\ overview

As a promotion to the film "The Theory of Everything" we created "The Hawking Effect," an interactive grand taxonomy chart that users could explore Stephen Hawking's effect on today’s media—from Star Trek to The Simpsons, Legally Blonde to Pink Floyd.


D3.js with several animation customizations was used as the primary development library. For social media, rather than manually create an asset for each possible connection (several hundreds), we tapped into our taxonomy database, creating an Adobe AIR application that sourced all possible connections, replaced assets, and exported final shareable images in a matter of seconds.

As a promotion to the film "The Theory of Everything" we created "The Hawking Effect," an interactive grand taxonomy chart that users could explore Stephen Hawking's effect on today’s media—from Star Trek to The Simpsons, Legally Blonde to Pink Floyd.


D3.js with several animation customizations was used as the primary development library. For social media, rather than manually create an asset for each possible connection (several hundreds), we tapped into our taxonomy database, creating an Adobe AIR application that sourced all possible connections, replaced assets, and exported final shareable images in a matter of seconds.

As a promotion to the film "The Theory of Everything" we created "The Hawking Effect," an interactive grand taxonomy chart that users could explore Stephen Hawking's effect on today’s media—from Star Trek to The Simpsons, Legally Blonde to Pink Floyd.


D3.js with several animation customizations was used as the primary development library. For social media, rather than manually create an asset for each possible connection (several hundreds), we tapped into our taxonomy database, creating an Adobe AIR application that sourced all possible connections, replaced assets, and exported final shareable images in a matter of seconds.

Awwwards

Pick of the Day

Honorable Mention
Dec 9, 2014

Awwwards

Pick of the Day

Honorable Mention
Dec 9, 2014

Awwwards

Pick of the Day

Honorable Mention
Dec 9, 2014

Team credits

Creative Direction

Scott Mallone

Creative Direction

Scott Mallone

Creative Direction

Scott Mallone

Art Direction

Nick Boes

Art Direction

Nick Boes

Art Direction

Nick Boes

UI + Visual Design

Nick Boes

Matt Webster

UI + Visual Design

Nick Boes

Matt Webster

UI + Visual Design

Nick Boes

Matt Webster

Development

Scott Burton

Owen Masback

Matt Webster

Development

Scott Burton

Owen Masback

Matt Webster

Development

Scott Burton

Owen Masback

Matt Webster

UX + Research

Melissa Weideen

Aislynn Shevlin

Matt Webster

UX + Research

Melissa Weideen

Aislynn Shevlin

Matt Webster

UX + Research

Melissa Weideen

Aislynn Shevlin

Matt Webster

Production

Kim Howe

Production

Kim Howe

Production

Kim Howe

© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.

© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.

© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.