The Hawking Effect
// roles
+ ui/visual design
+ animation
+ Development
Awwwards
Pick of the Day // 2014
Honorable Mention // Dec 9, 2014
As a promotion to the film "The Theory of Everything" we created "The Hawking Effect," an interactive grand taxonomy chart that users could explore Stephen Hawking's effect on today’s media—from Star Trek to The Simpsons, Legally Blonde to Pink Floyd.
D3.js with several animation customizations was used as the primary development library. For social media, rather than manually create an asset for each possible connection (several hundreds), we tapped into our taxonomy database, creating an Adobe AIR application that sourced all possible connections, replaced assets, and exported final shareable images in a matter of seconds.
// Creative Direction
+ Scott Mallone
// Art Direction
+ Nick Boes
// Development
+ Scott Burton
+ Owen Masback
// UX + UX Research
+ Melissa Weideen
+ Aislynn Shevlin
// Production
+ Kim Howe