The Hawking Effect

As a promotion to the film "The Theory of Everything" we created "The Hawking Effect," an interactive grand taxonomy chart that users could explore Stephen Hawking's effect on today’s media—from Star Trek to The Simpsons, Legally Blonde to Pink Floyd.

D3.js with several animation customizations was used as the primary development library. For social media, rather than manually create an asset for each possible connection (several hundreds), we tapped into our taxonomy database, creating an Adobe AIR application that sourced all possible connections, replaced assets, and exported final shareable images in a matter of seconds.