Lexus TV
Studio
HYFN
Type
Multi-Platform App
Client/Parner
Lexus • Hitachi
Role
UX/UI • Motion
A Lexus inventory app - More than what's on the showroom floor
Partnering with Toyota/Lexus and Hitachi, Toyota's internal marketing agency, HYFN was tasked with creating an interactive kiosk display for Lexus dealers.
Lexus TV allowed users to customize vehicles, search inventory, view product info, vehicle performance and customization, as well as serve up various types of Lexus media.
TEAM CREDITS
Creative Direction
Nick Boes
Art Direction
Brett Beynon
UX/UI
Matt Webster • Brett Beynon
Development
Daniel Leavitt • Owen Masback
Motion
Matt Webster