Lexus TV
// roles
+ ui/visual design
+ animation
Partnering with Hitachi, Toyota/Lexus' internal marketing agency, HYFN was tasked with creating an interactive kiosk display for Southern California Lexus dealers.
Lexus TV allowed users to customize vehicles, search inventory, view product info, vehicle performance and customization, as well as serve up various types of Lexus media.
// Creative Direction
+ Nick Boes
// Art Direction
+ Brett Beynon
// UI/Visual Design
+ Brett Beynon
// Production
+ Susan Kirksey
// Development
+ Daniel Levitt
+ Owen Masback