© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.
© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.
Interactive TV
\\
Lexus + Hitachi
Lexus TV
UI & Visual Design + Animation
\\ overview
Partnering with Hitachi, Toyota/Lexus' internal marketing agency, HYFN was tasked with creating an interactive kiosk display for Southern California Lexus dealers.
Lexus TV allowed users to customize vehicles, search inventory, view product info, vehicle performance and customization, as well as serve up various types of Lexus media.
Partnering with Hitachi, Toyota/Lexus' internal marketing agency, HYFN was tasked with creating an interactive kiosk display for Southern California Lexus dealers.
Lexus TV allowed users to customize vehicles, search inventory, view product info, vehicle performance and customization, as well as serve up various types of Lexus media.
Partnering with Hitachi, Toyota/Lexus' internal marketing agency, HYFN was tasked with creating an interactive kiosk display for Southern California Lexus dealers.
Lexus TV allowed users to customize vehicles, search inventory, view product info, vehicle performance and customization, as well as serve up various types of Lexus media.
Team credits
Creative Direction
Nick Boes
Creative Direction
Nick Boes
Creative Direction
Nick Boes
Art Direction
Brett Beynon
Art Direction
Brett Beynon
Art Direction
Brett Beynon
UI + Visual Design
Matt Webster
Brett Beynon
UI + Visual Design
Matt Webster
Brett Beynon
UI + Visual Design
Matt Webster
Brett Beynon
Production
Sussan Kirksey
Production
Sussan Kirksey
Production
Sussan Kirksey
Development
Daniel Levitt
Owen Masback
Development
Daniel Levitt
Owen Masback
Development
Daniel Levitt
Owen Masback
Animation
Matt Webster
Animation
Matt Webster
Animation
Matt Webster
© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.
© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.
© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.
