Lexus TV
Studio
HYFN
Type
Multi-Platform App
Client/Partner
Lexus • Hitachi
Role
UX/UI • Motion
Overview
Designing digital experiences that reflect a premium brand
Working with Lexus required translating the craftsmanship, refinement, and innovation the brand is known for into engaging digital experiences. The goal was to create an experience that felt as polished and premium as the vehicles themselves, balancing elegant visual design with intuitive user experiences and subtle animation.
My Role
Bringing luxury, motion, and storytelling together
I worked across visual design, motion, and interaction to create a digital kiosk experience that reinforced the Lexus brand. Collaborating with the creative team and developers, I crafted polished interfaces and animations that elevated product storytelling while maintaining a seamless and refined user experience that potential customers could view, and see while at a dealership.
Design Approach
Every interaction should feel intentional
Luxury is defined by attention to detail. The design approach emphasized clean layouts, purposeful motion, refined typography, and restrained visual storytelling to create an experience that felt sophisticated and personable without being distracting. Every interaction was designed to support the narrative, highlight the product, guide the user, and reinforce the premium character of the Lexus brand.
TEAM CREDITS
Creative Direction
Nick Boes
Art Direction
Brett Beynon
UX/UI
Matt Webster • Brett Beynon
Development
Daniel Leavitt • Owen Masback
Motion
Matt Webster