NBA All-Star Voting
Studio
HYFN
Type
Broadcast • Site Design
Client/Partner
NBA
Role
Art Director • UX/UI • Motion
Overview
Bringing the energy of the All-Star Game
For the two consecutive years HYFN teamed up with the NBA for the NBA All-Star Game and its All-Star Voting campaign consisting of several localized TV and radio spots, as well as updating the NBA's web destinations and corresponding social and display campaigns.
My Role
Translating a legendary brand into a memorable experience
I created both 2017 and 2018 All-Star Voting spots as well as led art direction of the websites and social campaigns. The spots were localized for global markets including China, Canada, and various US partners.
I worked across visual design, motion, and creative development alongside the NBA to bring the All-Star Game's identity to life through the spots and digital experiences.
Design Approach
Designing for movement, emotion, and spectacle
Basketball is driven by rhythm, momentum, and unforgettable moments. The design approach embraced those same qualities through bold typography, cinematic motion (and slow motion), expressive animation, and strong visual hierarchy to amplify the excitement of the game while keeping content intuitive, accessible, and unmistakably NBA.
TEAM CREDITS
Art Direction
Matt Webster
UI/Visual Design
Matt Webster • Kruise Sapstein
Motion
Matt Webster
Sound Design
Jonathan Miller
Production
Susan Kirksey • Shani Watson