NBA ALL-Star Voting
Studio
HYFN
Type
Broadcast • Site Design
Client/Parner
NBA
Role
Art Director • UX/UI • Motion
Back to back All-Star Campaigns
For the two consecutive years HYFN teamed up with the NBA for the NBA All-Star Game and its All-Star Voting campaign consisting of several localized TV and radio spots, as well as its web destinations and corresponding social and display campaigns.
Look mom, I'm on TV in 3 different countries
I created both 2017 and 2018 All-Star Voting spots as well as led direction of the website and social campaigns.
The spots were localized for global markets including China, Canada, and various US partners.
After solidifying a workflow for generating assets we had to develop a process for localization and replacement of partner logos, copy, and other dynamic elements each market required, all while keeping in mind efficiency resulting in a total of 11 final TV spots including 15 second and 30 second cuts.
TEAM CREDITS
Art Direction
Matt Webster
UI/Visual Design
Matt Webster • Kruise Sapstein
Motion
Matt Webster
Sound Design
Jonathan Miller
Production
Susan Kirksey • Shani Watson