Rise of the Guardians
Studio
Ignition Interactive
Type
YouTube Experience
Client/Parner
Dreamworks Animation
Role
UX/UI • Motion • Development
Featured on Behance.net
Featured on R/GA
a youtube channel within a youtube channel
DreamWorks Animation’s Rise of the Guardians explores the lesser known personas of some of the world’s most notable childhood legends including Santa Claus, the Easter Bunny, the Tooth Fairy, Sandman and the latest inductee, Jack Frost.
The experience began with Jack in perfect form kicking off a snowball fight with neighborhood kids and a few of North’s elves in "The Snowball Fight" video which accumulated over 13+ million views. Those who follow the prompt to “Visit the North Pole” enter the world of North’s workshop.
This custom YouTube channel lets users explore the extensive world of the Guardians through trailers, clips, drawing tutorials, behind-the-scenes footage and more.
TEAM CREDITS
Creative Direction
Evan DeHaven
Art Direction
Nick Boes • Alvin Groen
UX/UI
Matt Webster • Alvin Groen
Production
Jessica Amen
Copywriting
Spencer Donald
Development
Matt Webster
Motion
Matt Webster