DreamWorks Animation’s Rise of the Guardians explores the lesser known personas of some of the world’s most notable childhood legends including Santa Claus, the Easter Bunny, the Tooth Fairy, Sandman and the latest inductee, Jack Frost.

The experience began with Jack in perfect form kicking off a snowball fight with neighborhood kids and a few of North’s elves in "The Snowball Fight" video which accumulated over 13+ million views. Those who follow the prompt to “Visit the North Pole” enter the world of North’s workshop. This custom YouTube channel lets users explore the extensive world of the Guardians through trailers, clips, drawing tutorials, behind-the-scenes footage and more.