saas + product

\\

tonik+ & Edisen

edisen video intelligence

Creative Direction + Product management + UX/UI

\\ overview

Edisen (Formerly Tonik+) Video Intelligence, or EVI, processes video through a series of machine learning tools breaking the video into scenes and topics, meshed with performance, demographic, and retention data helping you to understand what is resonant with users.


EVI then exports projects based on a series of parameters like length, aspect ratio, even scenes and topics that can be directly imported into any creative workflow like Premiere Pro or After Effects to be further edited and finished.


A/B tested cutdowns using EVI regularly lifted view-through rates by an average of 30-50+%, with an average of 30% savings against paid advertising.


All of the following content was created using EVI.

Edisen (Formerly Tonik+) Video Intelligence, or EVI, processes video through a series of machine learning tools breaking the video into scenes and topics, meshed with performance, demographic, and retention data helping you to understand what is resonant with users.


EVI then exports projects based on a series of parameters like length, aspect ratio, even scenes and topics that can be directly imported into any creative workflow like Premiere Pro or After Effects to be further edited and finished.


A/B tested cutdowns using EVI regularly lifted view-through rates by an average of 30-50+%, with an average of 30% savings against paid advertising.


All of the following content was created using EVI.

Edisen (Formerly Tonik+) Video Intelligence, or EVI, processes video through a series of machine learning tools breaking the video into scenes and topics, meshed with performance, demographic, and retention data helping you to understand what is resonant with users.


EVI then exports projects based on a series of parameters like length, aspect ratio, even scenes and topics that can be directly imported into any creative workflow like Premiere Pro or After Effects to be further edited and finished.


A/B tested cutdowns using EVI regularly lifted view-through rates by an average of 30-50+%, with an average of 30% savings against paid advertising.


All of the following content was created using EVI.

Team credits

Creative Direction

Matt Webster

Creative Direction

Matt Webster

Creative Direction

Matt Webster

Product Management

Chris Graham

Matt Webster

Product Management

Chris Graham

Matt Webster

Product Management

Chris Graham

Matt Webster

UX/UI & Visual Design

Matt Webster

UX/UI & Visual Design

Matt Webster

UX/UI & Visual Design

Matt Webster

Data Science

Bryan Williamss

Data Science

Bryan Williamss

Data Science

Bryan Williamss

Development

Shaun Collins

Garrett Davis

Development

Shaun Collins

Garrett Davis

Development

Shaun Collins

Garrett Davis

© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.

© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.

© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.