© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.
© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.
saas + product
\\
tonik+ & Edisen
edisen video intelligence
Creative Direction + Product management + UX/UI
\\ overview
Edisen (Formerly Tonik+) Video Intelligence, or EVI, processes video through a series of machine learning tools breaking the video into scenes and topics, meshed with performance, demographic, and retention data helping you to understand what is resonant with users.
EVI then exports projects based on a series of parameters like length, aspect ratio, even scenes and topics that can be directly imported into any creative workflow like Premiere Pro or After Effects to be further edited and finished.
A/B tested cutdowns using EVI regularly lifted view-through rates by an average of 30-50+%, with an average of 30% savings against paid advertising.
All of the following content was created using EVI.
Edisen (Formerly Tonik+) Video Intelligence, or EVI, processes video through a series of machine learning tools breaking the video into scenes and topics, meshed with performance, demographic, and retention data helping you to understand what is resonant with users.
EVI then exports projects based on a series of parameters like length, aspect ratio, even scenes and topics that can be directly imported into any creative workflow like Premiere Pro or After Effects to be further edited and finished.
A/B tested cutdowns using EVI regularly lifted view-through rates by an average of 30-50+%, with an average of 30% savings against paid advertising.
All of the following content was created using EVI.
Edisen (Formerly Tonik+) Video Intelligence, or EVI, processes video through a series of machine learning tools breaking the video into scenes and topics, meshed with performance, demographic, and retention data helping you to understand what is resonant with users.
EVI then exports projects based on a series of parameters like length, aspect ratio, even scenes and topics that can be directly imported into any creative workflow like Premiere Pro or After Effects to be further edited and finished.
A/B tested cutdowns using EVI regularly lifted view-through rates by an average of 30-50+%, with an average of 30% savings against paid advertising.
All of the following content was created using EVI.
























Team credits
Creative Direction
Matt Webster
Creative Direction
Matt Webster
Creative Direction
Matt Webster
Product Management
Chris Graham
Matt Webster
Product Management
Chris Graham
Matt Webster
Product Management
Chris Graham
Matt Webster
UX/UI & Visual Design
Matt Webster
UX/UI & Visual Design
Matt Webster
UX/UI & Visual Design
Matt Webster
Data Science
Bryan Williamss
Data Science
Bryan Williamss
Data Science
Bryan Williamss
Development
Shaun Collins
Garrett Davis
Development
Shaun Collins
Garrett Davis
Development
Shaun Collins
Garrett Davis
© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.
© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.
© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.
