Project

DC Heroes United

Details

DC Heroes United was a hybrid animated series and mobile game set within “The EveryHero Project,” a Lex Luthor simulation testing heroes and villains alike.

I led UI, art direction, and animation for the Construct 3 mobile game, collaborating with UX, design, engineering, and a distributed art team to build scalable art, design, and animation systems. Using a modular, component-based pipeline with reusable animations, the team efficiently produced thousands of assets and supported a live-ops schedule of weekly content updates, earning praise from DC and Warner Bros for attention to detail.

From concept to ship in only 9 months, DC Heroes United was released on the App Store, Google Play, and Epic Games Stores.

Agency

Genvid Entertainment

Client

DC Comics, Warner Bros.

Type

Mobile Game

Role

Art Direction, UX/UI, Visual Design, Animation

1M+

Downloads

4.0/5

Google Play

4.2/5

App Store

Project

ux/ui &
Design SYSTEMS

Overview

I collaborated with the UX team to turn complex gameplay systems like heroes, abilities, items, maps, progression, and currencies into clear, intuitive UX/UI. The visual language drew from the iconic LexCorp hexagonal logo, using color saturation to communicate information hierarchy clearly while honoring the DC brand.

The design system was built around highly modular, atomic components designed for scalability in both Figma and in-engine implementation, enabling rapid screen creation and iteration, flexible data support, and efficient development handoff.

Project

Art Direction &

Animation

Overview

The art direction centered on three core ideas: simulation, authenticity, and scalability. Visuals has to reinforce Lex’s digital simulation through simplified artwork and low frame rate animation, balancing style with performance optimization while being as faithful to the original DC artist source as possible. To support large-scale asset production, the pipeline used standardized animation states/poses and reusable animation workflows that streamlined creation across gameplay states and mechanics.

Project

Team Credits

UX/UI Direction

James Lipscomb

Art Direction

Matt Webster

UX/UI Design

Matt Webster

Carlene Bruton

Game Design

Natalie Odien

Edwin Franco

Art

Streamline Studios

Kaoklai Thepchinda

Animation

Matt Webster

© 2026 Matt Webster. All images, logos, characters, etc © & ™ respective to the copyright holders.
© 2026 Matt Webster. All images, logos, characters, etc © & ™ respective to the copyright holders.