
© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.
© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.
Youtube Experience
\\
Dreamworks Animation
Madagascar 3:
Furry vs the fuzz
Art Direction + UI & Visual Design + Animation
\\ overview
Madagascar 3: “Furry vs. The Fuzz” was a series of Flash mini-games where users helped Alex and the gang navigate their way across Europe with Capitaine Dubois hot on their tails. The entire experience was edited from the then incomplete and unreleased full length feature film to create several unique storylines.
We created the "Madagascar 3: Skipper needs your help" YouTube video with VO from Tom McGrath (The film’s Director and voice of Skipper) and custom animation loops created in collaboration with the Dreamworks Animation team to kick off the experience, which quickly evolved into a massive viral hit with over 10+ million views and used as YouTube’s prime example of a Flash takeover.
Madagascar 3: “Furry vs. The Fuzz” was a series of Flash mini-games where users helped Alex and the gang navigate their way across Europe with Capitaine Dubois hot on their tails. The entire experience was edited from the then incomplete and unreleased full length feature film to create several unique storylines.
We created the "Madagascar 3: Skipper needs your help" YouTube video with VO from Tom McGrath (The film’s Director and voice of Skipper) and custom animation loops created in collaboration with the Dreamworks Animation team to kick off the experience, which quickly evolved into a massive viral hit with over 10+ million views and used as YouTube’s prime example of a Flash takeover.
Madagascar 3: “Furry vs. The Fuzz” was a series of Flash mini-games where users helped Alex and the gang navigate their way across Europe with Capitaine Dubois hot on their tails. The entire experience was edited from the then incomplete and unreleased full length feature film to create several unique storylines.
We created the "Madagascar 3: Skipper needs your help" YouTube video with VO from Tom McGrath (The film’s Director and voice of Skipper) and custom animation loops created in collaboration with the Dreamworks Animation team to kick off the experience, which quickly evolved into a massive viral hit with over 10+ million views and used as YouTube’s prime example of a Flash takeover.













Team credits
Creative Direction
Evan DeHaven
Creative Direction
Evan DeHaven
Creative Direction
Evan DeHaven
Executive Producer
Maiko Sakurai
Executive Producer
Maiko Sakurai
Executive Producer
Maiko Sakurai
UI + Visual Design
Matt Webster
UI + Visual Design
Matt Webster
UI + Visual Design
Matt Webster
Animation
Matt Webster
Animation
Matt Webster
Animation
Matt Webster
Copywriting
Spencer Donald
Copywriting
Spencer Donald
Copywriting
Spencer Donald
Sound Design
Bob Partridge
Sound Design
Bob Partridge
Sound Design
Bob Partridge
© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.
© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.
© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.
