Interactive TV

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konami + Genvid Entertainment

SILENT HILL: ASCENSION

UI & Visual Design + Animation

\\ overview

SILENT HILL: Ascension is an interactive horror television series. Weekly TV Episodes were released for free in the App Store, Google Play, Ascension.com, Sony Pictures Core, and Tubi. The UX/UI team at Genvid created the entire platforms UX, UI and UI animation, quick-time events and mini-games, as well as maintaining weekly localized show assets during its live-ops run.


SILENT HILL: Ascension received a 2024 Creative Arts Emmy Award for Outstanding Innovation in Emerging Media Programming as well as Webby Awards for the People’s Vote and AI, Metaverse & Virtual Best Features categories.

SILENT HILL: Ascension is an interactive horror television series. Weekly TV Episodes were released for free in the App Store, Google Play, Ascension.com, Sony Pictures Core, and Tubi. The UX/UI team at Genvid created the entire platforms UX, UI and UI animation, quick-time events and mini-games, as well as maintaining weekly localized show assets during its live-ops run.


SILENT HILL: Ascension received a 2024 Creative Arts Emmy Award for Outstanding Innovation in Emerging Media Programming as well as Webby Awards for the People’s Vote and AI, Metaverse & Virtual Best Features categories.

SILENT HILL: Ascension is an interactive horror television series. Weekly TV Episodes were released for free in the App Store, Google Play, Ascension.com, Sony Pictures Core, and Tubi. The UX/UI team at Genvid created the entire platforms UX, UI and UI animation, quick-time events and mini-games, as well as maintaining weekly localized show assets during its live-ops run.


SILENT HILL: Ascension received a 2024 Creative Arts Emmy Award for Outstanding Innovation in Emerging Media Programming as well as Webby Awards for the People’s Vote and AI, Metaverse & Virtual Best Features categories.

Creative Arts Emmy

Winner \\ 2024

Innovation in Emerging
Media programming

Creative Arts Emmy

Winner \\ 2024

Innovation in Emerging
Media programming

Webby Awards

Winner \\ 2024

AI, Metaverse & Virtual
Best Features

Webby Awards

Winner \\ 2024

AI, Metaverse & Virtual
Best Features

Webby Awards

Winner \\ 2024

People’s Voice

Webby Awards

Winner \\ 2024

People’s Voice

Creative Arts Emmy

Winner \\ 2024

Innovation in Emerging
Media programming

Creative Arts Emmy

Winner \\ 2024

Innovation in Emerging
Media programming

Webby Awards

Winner \\ 2024

AI, Metaverse & Virtual
Best Features

Webby Awards

Winner \\ 2024

AI, Metaverse & Virtual
Best Features

Webby Awards

Winner \\ 2024

People’s Voice

Webby Awards

Winner \\ 2024

People’s Voice

Team credits

UX / UI Direction

James Lipscomb

UX / UI Direction

James Lipscomb

UX / UI Direction

James Lipscomb

UI + Visual Design

Matt Webster

Todd Colby

Randy Hyunh

UI + Visual Design

Matt Webster

Todd Colby

Randy Hyunh

UI + Visual Design

Matt Webster

Todd Colby

Randy Hyunh

UX Design

Carlene Bruton

Sophie Shao

Melissa Kay

UX Design

Carlene Bruton

Sophie Shao

Melissa Kay

UX Design

Carlene Bruton

Sophie Shao

Melissa Kay

Animation

Matt Webster

Animation

Matt Webster

Animation

Matt Webster

UX / UI Production

Joe Perez

UX / UI Production

Joe Perez

UX / UI Production

Joe Perez

Concept Art

Kaoklai Thepchinda

Concept Art

Kaoklai Thepchinda

Concept Art

Kaoklai Thepchinda

© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.

© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.

© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.