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Interactive TV + Web

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Interactive TV + Web

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Interactive TV + Web

Silent Hill: Ascension

// roles

+ ui/visual design

+ animation

//

overview

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overview

//

overview

Creative Arts Emmy Awards

winner // 2024

Innovation in Emerging
Media Programming

Webby Awards

winner // 2024

AI, Metaverse &
Virtual best features

Webby Awards

winner // 2024

People's Voice

SILENT HILL: Ascension is an interactive horror television series. Weekly TV Episodes were released for free in the App Store, Google Play, Ascension.com, Sony Pictures Core, and Tubi. The UX/UI team at Genvid created the entire platforms UX, UI and UI animation, quick-time events and mini-games, as well as maintaining weekly localized show assets during its live-ops run.

SILENT HILL: Ascension received a 2024 Creative Arts Emmy Award for Outstanding Innovation in Emerging Media Programming as well as Webby Awards for the People’s Vote and AI, Metaverse & Virtual Best Features categories.

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Essentials Explainer

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Essentials Explainer

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Essentials Explainer

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UI/Visual Design

//

UI/Visual Design

//

UI/Visual Design

+ Main Hub

+ decisions

+ Store

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Animatics

//

Animatics

//

Animatics

+ Quick Time Events

+ Main Hub

+ Decisions

+ Chyron + Chat

+ Rewards

+ Main Hub Background Cinemagraph

+ Main Hub Background Cinemagraph

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Color Palette

//

Color Palette

//

Color Palette

+ Primary

ICE

Dark

Light

Aqua

Dark

Light

Blood

Dark

Light

moss

Dark

Light

RUST

Dark

Light

+ Rarities

Legendary

Dark

Light

Epic

Dark

Light

Rare

Dark

Light

Uncommon

Dark

Light

Common

Dark

Light

+ Currencies

Influence Points

gold

Dark

Light

silver

Dark

Light

bronze

Dark

Light

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Typography

//

Typography

//

Typography

+ Typography ramp

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Iconography

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Iconography

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Iconography

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Additional Team Credits

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Additional Team Credits

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Additional Team Credits

// UX/UI Direction

+ James Lipscomb

// UI/Visual Design

+ Todd Colby

+ Randy Hyunh

// UX Design

+ Carlene Bruton

+ Sophie Shao

+ Melissa Kay

// UX/UI Production

+ Joe Perez

// Concept Art

+ Kaoklai Thepchinda

© 2026 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders.

© 2026 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders.

© 2026 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders.