Chester's Pumpkinator
Studio
HYFN
Type
Site Design • Social
Client/Parner
Frito Lay • The Marketing Arm
Role
UX/UI • Motion • Development
Digitally painting Eggs and carving Pumpkins
After the success of Chester's Eggerator, an animated HTML site, Frito Lay and The Marketing Arm wanted to create Chester's Pumpkinator to promote their new "Bag of Bones" in tandem with a sweepstakes.
Powering the cheetah's machine
The Eggerator was hand built with a create.js and GSAP animation foundation. For the Pumpkinator however, we threw Phaser (a javascript game engine) under the hood for a boost in rendering speed, animation and particle emitter power. This time, using Phaser as our engine we could optimize assets, animation, and create custom particle emitters to breathe even more life into Chester's robotic operation. We also created several internal IK and emitter creative tools to achieve the level of animation needed.
TEAM CREDITS
Creative Direction
The Marketing Arm
Art Direction
Nick Boes
UX/UI
Matt Webster • Nick Boes
Production
Susan Kirksey
Development
Matt Webster • Daniel Leavitt • Ada Lovecraft • Melanie Windh
Motion
Matt Webster