Project

Chester's Pumpkinator

Details

After the success of Chester's Eggerator, an animated HTML site, Frito Lay and The Marketing Arm wanted to create Chester's Pumpkinator to promote their new "Bag of Bones."

The Eggerator was hand built with a create.js and GSAP animation foundation. For the Pumpkinator however, we threw Phaser (a javascript game engine) under the hood for a boost in rendering speed, animation and particle emitter power. This time, using Phaser as our engine we could optimize assets, animation, and create custom particle emitters to breathe even more life into Chester's robotic operation. We also created several internal IK and emitter creative tools to achieve the level of animation needed.

Agency

HYFN

Client / Partner

Frito Lay, The Marketing Arm

Type

Web, Social

Role

UX/UI, Visual Design, Animation, Development

Project

Team Credits

Creative Direction

The Marketing Arm

Art Direction

Nick Boes

UX/UI / Visual Design

Matt Webster

Nick Boes

Production

Susan Kirksey

Development

Matt Webster

Daniel Leavitt

Ada Lovecraft

Melanie Windh

Animation

Matt Webster

© 2026 Matt Webster. All images, logos, characters, etc © & ™ respective to the copyright holders.
© 2026 Matt Webster. All images, logos, characters, etc © & ™ respective to the copyright holders.