© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.
© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.
Website
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frito lay + The Marketing Arm
chester's pumpkinator
UI & Visual Design + Animation + Development
\\ overview
After the success of Chester's Eggerator, an animated HTML site, Frito Lay and The Marketing Arm wanted to create Chester's Pumpkinator to promote their new "Bag of Bones."
The Eggerator was hand built with a create.js and GSAP animation foundation. For the Pumpkinator however, we threw Phaser (a javascript game engine) under the hood for a boost in rendering speed, animation and particle emitter power. This time, using Phaser as our engine we could optimize assets, animation, and create custom particle emitters to breathe even more life into Chester's robotic operation. We also created several internal IK and emitter creative tools to achieve the level of animation needed.
After the success of Chester's Eggerator, an animated HTML site, Frito Lay and The Marketing Arm wanted to create Chester's Pumpkinator to promote their new "Bag of Bones."
The Eggerator was hand built with a create.js and GSAP animation foundation. For the Pumpkinator however, we threw Phaser (a javascript game engine) under the hood for a boost in rendering speed, animation and particle emitter power. This time, using Phaser as our engine we could optimize assets, animation, and create custom particle emitters to breathe even more life into Chester's robotic operation. We also created several internal IK and emitter creative tools to achieve the level of animation needed.
After the success of Chester's Eggerator, an animated HTML site, Frito Lay and The Marketing Arm wanted to create Chester's Pumpkinator to promote their new "Bag of Bones."
The Eggerator was hand built with a create.js and GSAP animation foundation. For the Pumpkinator however, we threw Phaser (a javascript game engine) under the hood for a boost in rendering speed, animation and particle emitter power. This time, using Phaser as our engine we could optimize assets, animation, and create custom particle emitters to breathe even more life into Chester's robotic operation. We also created several internal IK and emitter creative tools to achieve the level of animation needed.












Team credits
Creative Direction
The Marketing Arm
Nick Boes
Creative Direction
The Marketing Arm
Nick Boes
Creative Direction
The Marketing Arm
Nick Boes
Art Direction
Nick Boes
Art Direction
Nick Boes
Art Direction
Nick Boes
UI + Visual Design
Matt Webster
Nick Boes
UI + Visual Design
Matt Webster
Nick Boes
UI + Visual Design
Matt Webster
Nick Boes
Animation
Matt Webster
Animation
Matt Webster
Animation
Matt Webster
Development
Daniel Leavitt
Jeremy Dowell
Melanie Windh
Development
Daniel Leavitt
Jeremy Dowell
Melanie Windh
Development
Daniel Leavitt
Jeremy Dowell
Melanie Windh
Production
Susan Kirksey
Production
Susan Kirksey
Production
Susan Kirksey
© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.
© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.
© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.
