NBA All-Star Voting 2018

For the second consecutive year HYFN teamed up with the NBA for the 2018 NBA All-Star Game and its All-Star Voting campaign consisting of several localized TV and radio spots, as well as its web destinations and corresponding social and display campaigns.

All style guide elements were provided as basic 2D vector patterns and logos, prepped, and brought into After Effects for a proper 3D treatment using Element 3D. Along with production for the US, the spots had to be localized for global markets including China, Canada, and other US partners. After solidifying a workflow for generating 3D assets we had to develop a process for localization and replacement of partner logos, copy, and other dynamic elements each market required, all while keeping in mind render efficiency resulting in a total of 11 final TV spots including 15 second and 30 second cuts.