TV Spot + Website

\\

NBA

NBA All-Star Voting 2018

Art Direction + UI & Visual Design + Animation

\\ overview

For the second consecutive year HYFN teamed up with the NBA for the 2018 NBA All-Star Game and its All-Star Voting campaign consisting of several localized TV and radio spots, as well as its web destinations and corresponding social and display campaigns.


All style guide elements were provided as basic 2D vector patterns and logos, prepped, and brought into After Effects for a proper 3D treatment using Element 3D. Along with production for the US, the spots had to be localized for global markets including China, Canada, and other US partners. After solidifying a workflow for generating 3D assets we had to develop a process for localization and replacement of partner logos, copy, and other dynamic elements each market required, all while keeping in mind render efficiency resulting in a total of 11 final TV spots including 15 second and 30 second cuts.

For the second consecutive year HYFN teamed up with the NBA for the 2018 NBA All-Star Game and its All-Star Voting campaign consisting of several localized TV and radio spots, as well as its web destinations and corresponding social and display campaigns.


All style guide elements were provided as basic 2D vector patterns and logos, prepped, and brought into After Effects for a proper 3D treatment using Element 3D. Along with production for the US, the spots had to be localized for global markets including China, Canada, and other US partners. After solidifying a workflow for generating 3D assets we had to develop a process for localization and replacement of partner logos, copy, and other dynamic elements each market required, all while keeping in mind render efficiency resulting in a total of 11 final TV spots including 15 second and 30 second cuts.

For the second consecutive year HYFN teamed up with the NBA for the 2018 NBA All-Star Game and its All-Star Voting campaign consisting of several localized TV and radio spots, as well as its web destinations and corresponding social and display campaigns.


All style guide elements were provided as basic 2D vector patterns and logos, prepped, and brought into After Effects for a proper 3D treatment using Element 3D. Along with production for the US, the spots had to be localized for global markets including China, Canada, and other US partners. After solidifying a workflow for generating 3D assets we had to develop a process for localization and replacement of partner logos, copy, and other dynamic elements each market required, all while keeping in mind render efficiency resulting in a total of 11 final TV spots including 15 second and 30 second cuts.

Team credits

Art Direction

Matt Webster

Art Direction

Matt Webster

Art Direction

Matt Webster

UI + Visual Design

Matt Webster

Kruise Sapstein

UI + Visual Design

Matt Webster

Kruise Sapstein

UI + Visual Design

Matt Webster

Kruise Sapstein

Animation

Matt Webster

Animation

Matt Webster

Animation

Matt Webster

Sound Design

Jonathan Miller

Sound Design

Jonathan Miller

Sound Design

Jonathan Miller

Production

Susan Kirksey

Shani Watson

Production

Susan Kirksey

Shani Watson

Production

Susan Kirksey

Shani Watson

© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.

© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.

© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.