Arkansas Valley Adventures
Studio
HYFN
Type
Site Design
Client/Partner
Arkansas Valley Adventures
Role
Art Director • UX/UI • Motion
Communicator Award
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Overview
Helping an outdoor adventure brand tell its story online
Arkansas Valley Adventures wanted a digital experience that reflected the excitement, accessibility, and natural beauty of its guided rafting, ziplining, and outdoor adventure experiences. The goal was to create a modern website that inspired confidence, simplified trip planning, and encouraged visitors to book their next adventure.
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My Role
Inspiring confidence before the journey begins
I owned the direction of the visual design and user experience, crafting an experience that balanced immersive and adventurous storytelling with practical trip planning. From information architecture and interaction design to visual design and responsive layouts, every decision focused on making it easy for visitors to explore activities, compare experiences, and book with confidence.
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Design Approach
Letting the destination tell the story
The experience was designed to showcase the beauty and excitement of the Arkansas River Valley through immersive photography, video, thoughtful interactions, and a clear content hierarchy. Every design decision balanced visual storytelling with usability, helping visitors navigate the site effortlessly while building excitement for their next adventure.
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TEAM CREDITS
Creative Direction
Nick Boes
Art Direction
Matt Webster
UX/UI
Matt Webster • Jasmine Pae • Sara Kline
Development
Matt White
Motion
Matt Webster