Tasked with creating PRO Rugby’s website and entire social presence before the start of their inaugural season, the HYFN team traveled to all five training camps to shoot iconic player and team photography and get a feel for the league.

We wanted to hone in on the unique qualities of the sport and concluded that rugby is a game of big athletes, continuous action, and hitting. A lot of hitting. This informed our design and visually meant adding texture and grit with every post, image, and video.

Once the season started, fans were hungry for results, and the website’s core layout gave them what they wanted with a hierarchy of evolving weekly content, such as match schedules and box scores. This adaptability allowed for updates to come through quickly and frequently.