© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.
© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.
Website
\\
PRO Rugby
PRO Rugby
Art Direction + UI & Visual Design
\\ overview
Tasked with creating PRO Rugby’s website and entire social presence before the start of their inaugural season, the HYFN team traveled to all five training camps to shoot iconic player and team photography and get a feel for the league.
We wanted to hone in on the unique qualities of the sport and concluded that rugby is a game of big athletes, continuous action, and hitting. A lot of hitting. This informed our design and visually meant adding texture and grit with every post, image, and video
Once the season started, fans were hungry for results, and the website’s core layout gave them what they wanted with a hierarchy of evolving weekly content, such as match schedules and box scores. This adaptability allowed for updates to come through quickly and frequently.
Tasked with creating PRO Rugby’s website and entire social presence before the start of their inaugural season, the HYFN team traveled to all five training camps to shoot iconic player and team photography and get a feel for the league.
We wanted to hone in on the unique qualities of the sport and concluded that rugby is a game of big athletes, continuous action, and hitting. A lot of hitting. This informed our design and visually meant adding texture and grit with every post, image, and video
Once the season started, fans were hungry for results, and the website’s core layout gave them what they wanted with a hierarchy of evolving weekly content, such as match schedules and box scores. This adaptability allowed for updates to come through quickly and frequently.
Tasked with creating PRO Rugby’s website and entire social presence before the start of their inaugural season, the HYFN team traveled to all five training camps to shoot iconic player and team photography and get a feel for the league.
We wanted to hone in on the unique qualities of the sport and concluded that rugby is a game of big athletes, continuous action, and hitting. A lot of hitting. This informed our design and visually meant adding texture and grit with every post, image, and video
Once the season started, fans were hungry for results, and the website’s core layout gave them what they wanted with a hierarchy of evolving weekly content, such as match schedules and box scores. This adaptability allowed for updates to come through quickly and frequently.
Communicator Awards
Excellence \\ 2017
Websites - General - Sports
Communicator Awards
Excellence \\ 2017
Websites - General - Sports
Communicator Awards
Excellence \\ 2017
Websites - General - Sports









































Team credits
Creative Direction
Scott Mallone
Nick Boes
Anthony Ruba
Creative Direction
Scott Mallone
Nick Boes
Anthony Ruba
Creative Direction
Scott Mallone
Nick Boes
Anthony Ruba
Art Direction
Matt Webster
Art Direction
Matt Webster
Art Direction
Matt Webster
UI + Visual Design
Matt Webster
Geoff Roseborogh
Sara Kline
UI + Visual Design
Matt Webster
Geoff Roseborogh
Sara Kline
UI + Visual Design
Matt Webster
Geoff Roseborogh
Sara Kline
Copywriting
Jonathan Miller
Aislynn Shevlin
Copywriting
Jonathan Miller
Aislynn Shevlin
Copywriting
Jonathan Miller
Aislynn Shevlin
Development
Matt White
Development
Matt White
Development
Matt White
Production
Bryan Bernal
Production
Bryan Bernal
Production
Bryan Bernal
© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.
© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.
© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.
