Website

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PRO Rugby

PRO Rugby

Art Direction + UI & Visual Design

\\ overview

Tasked with creating PRO Rugby’s website and entire social presence before the start of their inaugural season, the HYFN team traveled to all five training camps to shoot iconic player and team photography and get a feel for the league.


We wanted to hone in on the unique qualities of the sport and concluded that rugby is a game of big athletes, continuous action, and hitting. A lot of hitting. This informed our design and visually meant adding texture and grit with every post, image, and video


Once the season started, fans were hungry for results, and the website’s core layout gave them what they wanted with a hierarchy of evolving weekly content, such as match schedules and box scores. This adaptability allowed for updates to come through quickly and frequently.

Tasked with creating PRO Rugby’s website and entire social presence before the start of their inaugural season, the HYFN team traveled to all five training camps to shoot iconic player and team photography and get a feel for the league.


We wanted to hone in on the unique qualities of the sport and concluded that rugby is a game of big athletes, continuous action, and hitting. A lot of hitting. This informed our design and visually meant adding texture and grit with every post, image, and video


Once the season started, fans were hungry for results, and the website’s core layout gave them what they wanted with a hierarchy of evolving weekly content, such as match schedules and box scores. This adaptability allowed for updates to come through quickly and frequently.

Tasked with creating PRO Rugby’s website and entire social presence before the start of their inaugural season, the HYFN team traveled to all five training camps to shoot iconic player and team photography and get a feel for the league.


We wanted to hone in on the unique qualities of the sport and concluded that rugby is a game of big athletes, continuous action, and hitting. A lot of hitting. This informed our design and visually meant adding texture and grit with every post, image, and video


Once the season started, fans were hungry for results, and the website’s core layout gave them what they wanted with a hierarchy of evolving weekly content, such as match schedules and box scores. This adaptability allowed for updates to come through quickly and frequently.

Communicator Awards

Excellence \\ 2017

Websites - General - Sports

Communicator Awards

Excellence \\ 2017

Websites - General - Sports

Communicator Awards

Excellence \\ 2017

Websites - General - Sports

Team credits

Creative Direction

Scott Mallone

Nick Boes

Anthony Ruba

Creative Direction

Scott Mallone

Nick Boes

Anthony Ruba

Creative Direction

Scott Mallone

Nick Boes

Anthony Ruba

Art Direction

Matt Webster

Art Direction

Matt Webster

Art Direction

Matt Webster

UI + Visual Design

Matt Webster

Geoff Roseborogh

Sara Kline

UI + Visual Design

Matt Webster

Geoff Roseborogh

Sara Kline

UI + Visual Design

Matt Webster

Geoff Roseborogh

Sara Kline

Copywriting

Jonathan Miller

Aislynn Shevlin

Copywriting

Jonathan Miller

Aislynn Shevlin

Copywriting

Jonathan Miller

Aislynn Shevlin

Development

Matt White

Development

Matt White

Development

Matt White

Production

Bryan Bernal

Production

Bryan Bernal

Production

Bryan Bernal

© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.

© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.

© 2025 matt webster. all images, LOGOs, characters, etc © & ™ respective to their copyright holders. Do not use without permission.